CONTACT:
Alpha Video & Audio, Inc.
Leslie Parker
952.896.9898
lesliep@alphavideo.com
FOR IMMEDIATE RELEASE
Scala Teams with Digital Display Group at The Cable Show ’07 in Las Vegas
Celebrating 20 Years of Innovation and Leadership in the Digital Signage Industry
Exton, PA, May 4, 2007 – Scala Inc., the industry leader in end-to-end digital signage
software, announced today they are teaming with Digital Display Group (DDG), a
Scala Certified Partner and creators of the industry renowned software solution,
CastNET™ at The Cable Show ’07 in Las Vegas. The show, located at the Mandalay
Bay Convention Center, runs through May 7 – 9, 2007. Visit Scala and DDG at Booth
5258 and learn more about how your digital signage requirements are fulfilled.
Digital Display Group (DDG) will be demonstrating its AdCastNET™ software Advance
Media Solution for the cable advertising market. CastNET is an Advanced Media
Solution that gives users the ability to manage their advertising content on Live
Local Origination, Video on Demand (VOD), and an automatically generated web site,
all through an easy-to-use web interface. DDG will be showing its new Advanced
Web Data Interface, which now allows advertising assets to be automatically
imported from customer websites in AdCastNET, and converted into Live, VOD and
Streaming ads. This means that the inventory from Real Estate, Automotive and
Employment advertisers, which is already on their own websites, can be automatically imported into AdCastNET, and output automatically through their live channel, VOD, or website streaming. AdCastNET’s Affidavit Module then allows operators to provide proof of playback, and will even factor in ad rates to calculate customer monthly billing, based on actual content played back.
"AdCastNET supports the new InfoChannel 5 technology to create an integrated,
multi-user, Advanced Media Solution that is fully web enabled. The addition of our
VOD option and our new Advanced Web Data Interface has opened up new revenue
streams for our customers,” said Lance Hutchinson, Director, Digital Display Group.
Scala will be highlighting its next generation digital signage software platform,
InfoChannel. Scala continues to exceed customer expectations around the world and
is now poised to gain an even wider industry lead. InfoChannel further extends the
benefits and ROI of digital signage and corporate communications networks around
the world.
The core of the InfoChannel software platform is the brand-new InfoChannel Content
Manager, which together with other significant Authoring, Network Management and
Playback enhancements ensures that this next generation of digital signage software
offers unequaled functionality that benefit both Digital Signage and Corporate
Communications customers alike: streamlined interface/workflow; rapid template based content authoring; sophisticated content management including new channel planning/scheduling modules; new 3D-based rendering engine for improved visual quality and performance and multiple independent output channels per remote Player PC dramatically reduces hardware costs at remote playback locations.
Of course, the traditional InfoChannel strengths that propelled Scala to its leading
position in the industry are still there and better then ever: authoring option provides
the fastest system for creation of Dynamic Content in the industry; support for both
Interactive (kiosks, touch-screens, etc) and Passive displays; support for both
Terrestrial & Satellite (e.g. multicast) IP-based networks; flexible integration with
external databases (e.g. POS) or other external systems (e.g. legacy systems) using
VBScript, JavaScript or Python; and InfoChannel’s real-time rendering at the “point of playback” ensures smaller files sizes, coupled with intelligent file transfers, dramatically reduces network bandwidth requirements. Finally, Scala boasts over 30,000 InfoChannel Players driving hundreds of thousands of screens worldwide – talk about scalability!
See the next generation of the most widely deployed digital signage software platform in the world, Scala InfoChannel in Las Vegas. Scala professionals will be demonstrating InfoChannel at the show. This is the biggest story in digital signage. You can't miss it!
“The real strength of the Scala InfoChannel solution lies in our Scala Certified Partner
Network”, says Gerard Bucas, President and CEO of Scala Inc. “With over 350 Scala
Certified Partners around the globe providing our customers with world-class digital
signage solutions, the collaboration between Scala and our Partner network provides
our customers with a consistent and reliable state-of-the-art software platform for
their digital signage requirements.”
About Digital Display Group
For over ten years, Digital Display Group (DDG), a division of Alpha Video & Audio, Inc., has been a leader in managing and implementing visual communication networks and digital signage solutions. We provide turnkey solutions for any size network, with revolutionary technology and best-in-class service. DDG has established over 600 networks for Fortune 500 companies, entertainment venues, cable advertising, retail outlets, schools and universities. We are headquartered near Minneapolis, MN and have operations in Las Vegas, Michigan and Wisconsin. More information is available at www.alphavideo.com or by calling (952) 896-9898.
About Scala, Inc.
Scala, Inc., the world’s largest provider of software for digital signage software
used in retail, education, entertainment, government and other industries, is
celebrating its 20th anniversary in 2007. The Company’s cutting-edge multimedia
software platform powers thousands of digital signs around the world including the
digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile,
Virgin MegaStore, EuroDisney, Futuramedia, McDonalds, Warner Brothers, Shell,
Esso, Ericsonn, The Life Channel and many more. Since InfoChannel is proven,
scalable, and easy to manage, it is the platform of choice for many digital display
networks ranging in size from 1 screen to thousands of screens with uses including
advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital
menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of
digital signage in 1987, and is today headquartered near Philadelphia, PA with
operations in California, the UK, France, Norway, The Netherlands, China and Japan.
More information is available at www.scala.com.
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